What Is Influence?
September 21st, 2007 by Max Kalehoff
What is influence?
“That’s the million dollar question,†Duncan Watts, professor of sociology at Columbia University, and an outspoken critic of influencer and viral marketing, told me a few months back.… Read the rest
Remember those explicit ads for the True online dating service? As a self-identified male in my young thirties, they used to follow me around constantly inside of MySpace. Below is one such example.
(an advertisement served to me in MySpace in 2006)
I’m not sure what’s happened to True, but now its category sibling Singlesnet.com… Read the rest
My colleague Pete Blackshaw and I thought it would be interesting to probe online consumer sentiment around advertising, and then visualize it using Nielsen BuzzMetrics’ Brand Association Map (BAM) technology. We’re going to use this map below as context for a Webcast we’re leading with Ominicom/PhD’s Erik Rabasca on Friday, called “Nielsen BuzzMetric’s Guide to Advertising Week.”… Read the rest
Constantin Basturea pointed me (via Twitter) to Gallup’s latest annual rating of the images of 25 business and industry sectors:
… Read the restAmericans have rated most business and industry sectors more negatively over time, particularly since 2003.
This blog, AttentionMax, now is distinguished as an official M20: Top Marketer Blog, a new ranking created by Peter Kim, senior analyst at Forrester Research. Peter noted earlier when he first began experimenting with the ranking methodology:
… Read the restThere’s something different about the voices that come from the client-side of the table.
