Quote of the day: “You’re one interesting cat.” That was what Janet Ginsberg of germtales said to me in an email exchange we had on social networks, disaster recovery and infectious outbreaks. I liked the description of me, and Janet agreed to let me share it here.… Read the rest
Category Archives: Fun & Random
My Trip To Google Chicago
Sanjaya Voted Off American Idol…Please Say It’s Not So!
Just when I got all excited over Freakonomics’ coverage of the analysis we did on American Idol contestant Sanjaya Malakar, my favorite contestant got voted off. Darn! I really wanted him to win. For what he lacked in talent, he more than made up for in charisma and humor.… Read the rest
Go Sanjaya! (And Mapping Mental Associations In The Blogosphere)
Have you ever wondered what consumer sentiment and mental associations look like among members of a distributed community of stakeholders? That question is on the ephemeral side. However, it’s an important one marketers should be asking constantly, relative to their own brands, competitors and categories.… Read the rest
Television Voting Contains Valuable Lessons For Market Researchers
In my latest MediaPost column, I propose that television voting contains some key lessons for the market research industry, especially the practice of luring respondents. And what better example than American Idol? There is some passionate discussion at the MediaPost blog.… Read the rest