The Super Bowl is one of the few television events where people are more likely to tune in to the ads as entertainment, versus ignoring or skipping the ads. It’s a water cooler on steroids.
Beginning in the late 1990s, the marketing industry has looked to the Internet as a pillar of the Super Bowl advertising extravaganza.… Read the rest
Facebook announced a new beta product called “Graph Search,” which CEO Mark Zuckerberg positioned as a “pillar” alongside Timeline and News Feed. This was a carefully orchestrated announcement with lots of hype and subsequent punditry.
While the announcement focused primarily on features for users, one unanswered question is: What does Facebook Graph Search mean for consumer brand marketers, whom Facebook is working hard to court?… Read the rest
An insightful friend described a growing challenge with insights in the marketing services industry. He suggested I probe the issue, so here goes…
True marketing insights have always been valued at a premium. With an explosion of raw marketing data (noise) and growing competitive pressures, the value of insights has rightly increased.… Read the rest
Nike is moving its social media operations in-house, away from several blue-chip digital and branding agencies.
According to Marketing Week, Nike aims to “gain a deeper understanding” of how its consumers interact with the brand on its owned social networks and third-party platforms like Facebook.… Read the rest
Michael Cronan, a San Francisco-based graphic designer and marketing executive who placed his stamp on popular culture when he created the brand names TiVo and Kindle, died on Tuesday.
Mr. Cronan had a storied career, and it shows in his various obituaries.… Read the rest
