Back in 2006, I posted a ton of video content to Revver, one of the first video-sharing sites. I used it to host several recorded interviews with senior advertising executives for a blogging project I did with Nielsen and the Advertising Research Foundation.… Read the rest
Fan generation is perhaps the most common goal for advertising on Facebook. In fact, Facebook itself recommends always-on fan-generation campaigns through its Marketplace ads, while using its Premium ads for other time-sensitive spot campaigns.… Read the rest
“Wow, your Facebook News Feed is filled with pictures of your friends’ kids!” said my 26-year-old brother-in-law after glimpsing my phone’s Facebook News Feed.
I never thought of my Facebook News Feed as a mecca for pictures of my friends’ kids.… Read the rest
The average content posting by an advertiser on a Facebook page has a shelf life of about 18 hours, according to a recent analysis led by Colin Sutton, U.S. director of of OMD Word. Sutton’s team defined shelf life as the length of time that users provide feedback after content is posted, and it was less for Facebook than other social media platforms.… Read the rest
Ad Age and Citibank have been surfacing interesting insights from their recent survey of marketer and agency sentiment about investing in Facebook. According to the study, building awareness is the top Facebook goal for marketers:
… Read the restAsked to identify their primary goal in Facebook ads, 45.9% of respondents put building awareness and sentiment for their brands at the top.
