(Warning: Long, Passionate Post Ahead)
I adore and deeply respect Nigel Hollis, chief research guru at market-research firm Millward Brown – for he’s smarter than me, and has a lot more experience and gray hair. But I disagree with his view on consumer-generated media, especially in context of the recent Chevy Tahoe viral marketing campaign, which provided Internet users with add-water-and-stir templates to create their own television commercials.… Read the rest
Jeff Jarvis at Buzzmachine wrote:
… Read the restHenceforth, when I correct a post or make a correction in a subsequent post, I will add a “correction” tag. I’d love to see that become standard operating procedure in blogs — and newspapers.
Elinor Mills at CNET reports on an online petition at PaperlessPetition.org, to request that the Yellow Pages Association shift to an opt-in system whereby paper directories would only be printed for people who ask for them. This environmentally friendly organization should also contact the thousands of nonprofit groups that produce these often useless, expensive directories.… Read the rest
I recently commented how forcing ads on viewers – via technology or other means – is bad for programmers and bad for advertisers, and ultimately annoys viewers. It’s just bad all around! Well, it appears the courts of Sweden believe commercials are also bad for artistic integrity:
… Read the restSTOCKHOLM, Sweden (AP) — A Swedish appeals court on Wednesday ruled that a TV station violated the artistic integrity of two filmmakers by interrupting their movies with commercial breaks.
The WSJ on White House spokesman Scott McClellan’s resignation:
… Read the restSome Republicans have said that the affable Mr. McClellan wasn’t a forceful-enough advocate of White House positions, contending that he relied too much on stock phrases and occasional stonewalling.
