A Drastic Mistake: Television Ad-Viewing Enforcement

You’ve got to be kidding me…says the NewScientist.com:

If a new idea from Philips catches on, the company may not be very popular with TV viewers. The company’s labs in Eindhoven, The Netherlands, has been cooking up a way to stop people changing channels to avoid adverts or fast forwarding through ads they have recorded along with their target programme.

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Only In My Thirties, But Feeling Old

I’m not too far into my thirties, but I’m feeling old…

  • Scott Donaton of AdAge says that his 9-year-old is really the one to ask when it comes to determing how media should redefine themselves.
  • I was at a meeting last week when Shelly Palmer of Advanced Media Ventures Group told the story of how his three-year-old nephew came to visit and claimed the TiVo was broken.
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Well-Deserved: Times-Picayune Wins Pulitzer For Hurricane Katrina Coverage

I have several close family members in Mississippi and Louisiana who were greatly impacted by Hurricane Katrina; some, such as my twenty-something cousin who bought her home a few months prior, lost their homes. If you also consider my general interest in how new and social media are changing the old media landscape, you can understand my interest and excitement over the Times-Picayune’s winning of a Pulitzer, journalism’s highest honor, for its breaking-news coverage and public service during Hurricane Katrina.Read the rest

What Really Drives Our Love for Netflix?

I was at a media and technology roundtable a few days ago, where Seth Haberman, President and founder of Visible World, made a very good point:

What is it that really draws us to Netflix, and, similarly, digital video recorders like TiVo? It’s the permanence of the queue – it represents piece of mind for a lot of people.Read the rest