(A MySpace Advertiser)
I’m perplexed at how many marketing executives are awed by MySpace but have not joined the community to experience what it’s all about. That’s like being awed by sex but never actually trying it — and concurrently believing obvservation is an equal substitute. … Read the rest
Who’s leading the personal-technology conversation (in terms of share of mentions in the blogosphere): WSJ’s Walt Mossberg or NYTimes’ David Pogue? It depends on the day.
Still, as I said in my last post, these columnists need to learn how to get more clued into the conversation.… Read the rest
Walt Mossberg, the WSJ’s esteemed personal technology columnist, is falling behind in the conversation – at least the one occurring in the blogosphere. Below are relative mentions of “Mossberg” versus “Engadget” versus “Gizmodo” over the past six months (via BlogPulse, run by my company, Nielsen BuzzMetrics).… Read the rest
Continuing on my post on the Marketing Science Institute’s Board of Trustees Meeting and Conference, the second and final day focused on new media and word of mouth. Here’s a three part summary:
A Construct For Word Of Mouth And Social Networks
The day began with a great presentation from Dina Mayzlin of Yale University, who presented “The Management of Social Interactions.”… Read the rest
My friend and colleague, Michael Kaplan, eloquently describes the connection between word-of-mouth research and television programming in Pamela Parker’s latest ClickZ column:
… Read the restThe beauty of monitoring word-of-mouth online is the unexpected results it can yield.
