Without naming names, I was out for drinks last week with one of the editors of Elle Girl magazine, as well as my wife, an editor at Self magazine. I insisted that they need to view their careers not as paper magazine editors, or even “magazine” people, but producers of content and stewards of affinity communities.… Read the rest
As the pre-Internet buzz around the unreleased “Snakes On A Plane” movie eases, it’s impossible to ignore the many marketing, media and entertainment pundits – AND FANS – who’ve been captivated by the fact that the film’s producers listened to the people and are incorporating their ideas (or, are planning to in some fashion).… Read the rest
David Peck of Ask A Ninja just stopped by my office. He’s a cool guy, and his site is really, really funny.
And for any marketers who have the guts to experiment with cutting-edge interactive media and content, you should definitely contact these guys.… Read the rest
Since my recent post on the demise of dead-tree media (print) as we know it today, I stumbled across three highly relevant stories during my Sunday/Monday media-business reading and listening. In fairness to the NYTimes and AdAge, who I cite below, these news organizations have made serious progress to grow way beyond their legacy of dead-tree media.… Read the rest
Google just launched Google Romance! Not. It’s the latest anticipated April Fools prank, but it’s not as good as Robert Scoble’s prank. But on a serious note, Google is a serious romance tool. It is perhaps the most used and most important tool among lonely hearts who: a) frequent dating Web sites, b) agree to go on a blind date or c) date at all, really.… Read the rest
