If you use the Internet, social networks or mobile apps, then I can guarantee that advertising-technology companies are tracking and mining your personal data to enable marketers to personalize experiences and more effectively market to you.… Read the rest
Category Archives: Marketing & Media
MediaPost OnlineSpin – The Return
I just returned to my weekly OnlineSpin column at MediaPost, following a year-and-a-half break.
Why the pause?
First, I needed to invest more of myself into my late-stage startup.
Second, I have young children between the ages of three and five.… Read the rest
Facebook Wants Marketers To Be Integrated
I returned to my weekly OnlineSpin column at MediaPost. (I’ll soon share more on the reason for my hiatus.)
Last week, in my first column back, I provide some five-mile-high analysis on Facebook’s new positioning that asserts that content and stories are the primary ad unit (versus conventional ads).… Read the rest
Satmetrix Integrates Net Promoter Score With Social Media
I’ve long been fascinated with the Net Promoter Score, a loyalty metric that holds companies and employees accountable for how they treat customers. It’s grown in popularity thanks to its simplicity and connection to profitability.
If you’ve ever been asked to rate how likely you are to recommend a company or offering, then you’ve experienced NPS.… Read the rest
Dad Stereotypes
Major advertisers continue to launch advertising campaigns imposing the stereotype of a stupid dad who’s clueless in the home.
We have spaghetti sauce positioned to dads based on their inability to cook.
And then diapers positioned to dads based on their inability to clean up poop.… Read the rest