If you want your written correspondance to make maximum impact on an individual, the handwritten letter is always best.
File this in my list of personal pet peeves and subtle ways that business people frequently make themselves look stupid…
I received a follow-up email last week from a salesperson hoping to sell me his company’s business software.… Read the rest
Twitter now is fully a part of a marketer’s universe. But it should not rule out other social media venues when seeking deep customer sentiment.
Serendipitously, I met with two CEOs last week to talk about their ventures in text-mining and social media analysis.… Read the rest
Have you ever considered using your OWN NAME in a vanity short URL (like this: maxkalehoff.com/yQTeX4)?
Thanks to the global proliferation of messaging services like Twitter and SMS, and a recognized value of character efficiency, URL shortening has gone mainstream.… Read the rest
Spectators and players in the marketing industry love playing monday-morning quarterback when it comes to the short tenures of chief marketing officers (CMOs).
An over-cited backdrop is a stat from a 2004 study by recruiting firm Spencer Stuart, which reported that CMO tenure among top-advertised brands was 23.6 months.… Read the rest
Influence, Spinfluence: The rank-and-file citizen is far more likely to start a contagion.
If you’re heavy into social media and digital marketing, you’re probably familiar, intrigued or even obsessed with Klout, a Silicon Valley startup attempting to become a standard measure of online influence. … Read the rest
