Facebook’s Open Graph API allows websites to draw information about people, photos, events, pages and other objects — and their relationships between each other. Companies increasingly are luring users to opt into their Facebook-connected apps that offer access to valuable content or some other service.… Read the rest
Category Archives: Marketing & Media
Facebook For Local Political Campaigns
With social presence and demographic insight greater than the U.S. census, it’s inevitable that Facebook will permeate U.S. local politics.
In what I believe is a first for local politics in Pelham, New York (where we live), the four leading candidates running for two town justice seats are campaigning on Facebook, through Facebook Pages and Facebook Ads.… Read the rest
Blog Disclaimers
We’ve all seen the ubiquitous CYA disclaimer statements on blogs.
These words are my own and not representative of my current or former employers.
…yada yada yada…
I even have one on the About section of this site.
My friend Peter Kim says these disclaimers don’t matter — that they’re hokey because affiliation happens regardless.… Read the rest
SEMPO NYC Tech Demo Night
We held our latest SEMPO NYC event last Thursday: Â the much anticipated (and sold out) annual “Tech Demo Night”. We made an open call to any companies building search and social marketing technology to come show off their latest innovations to the grassroots New York search marketing community.… Read the rest
What Is Marketing?
Heidi Cohen recently asked me to define marketing.
I responded: Marketing is the art and science of creating, delighting and keeping customers, while making a profit and building enterprise value. Marketing integrates, formally or informally, many disciplines and every organizational function.… Read the rest