I love Pandora, the streaming Internet radio service. It has fundamentally changed the way I listen to music — as much as the iPod. It lets me listen to more of the artists I love, while introducing me to new ones. It's even introduced me to new genres of music based on artists I like. … Read the rest
Category Archives: Marketing & Media
Managing Social Networks For A Life In Public
My friend recently expressed concern over an acquaintance recovering from a divorce. Amidst her life-altering event, she began living life more openly on Facebook. Perhaps desperate for intimacy and to "get it all out", she began sharing excessive levels of unfiltered and impulsive thoughts and behaviors with her Facebook friends.… Read the rest
Minivan Design
We purchased our first parent-mobile in July 2007: a white Subaru Forester. It's a practical car — some call it a chick car. It's safe, efficient, durable and handles well through all seasons, especially winter. We purchased it when we had our first child, and it's performed well through our second. We'll… Read the rest
Facebook Advertising Tools
Facebook advertising is in its infancy, yet the platform is growing fast. Facebook commands more total usage minutes than any other website, with the average user spending more than seven hours a month immersed in it. Facebook is not only competing for ad dollars from other Internet channels, but from every other advertising channel, including traditional television, print and radio.… Read the rest
The Skinny On Angry Birds And Mobile Advertising
I recently downloaded the ad-supported version of Angry Birds, the mobile game, on my Android smartphone. It’s fun and addicting. It’s so addictive, it’s almost annoying. Who would’ve thought it could be so gratifying to manipulate angry cartoon birds with special powers to kill pigs?