After nearly five years and 230 columns, I’ve decided to take a break from my weekly OnlineSpin column at MediaPost. This is noteworthy if you read this blog, or you know me from the online advertising industry.
Why this change? I’ve been blessed with passionate interest in multiple pursuits.… Read the rest
Groupon is killing it. It’s experiencing meteoric growth and (as of this writing) is was on the verge of a $6 billion dollar acquisition by Google. The “deal-a-day flash-sale group-buying coupon service” is rewriting the rules on local business advertising and marketing.… Read the rest
It doesn’t matter if you’re a CEO, a senior manager, a middle manager or an entry-level employee — even a freelancer. In the end, all workers report to someone or some governing body. That’s how businesses work, and that management dynamic is a good thing.… Read the rest
It’s been nearly four years since the city of São Paulo, Brazil, voted — nearly unanimously — to ban advertising in public spaces.
While the U.S. advertising industry was indifferent to this far-away backlash, I thought it was intriguing.… Read the rest
People often dislike marketers because some are deceptive.
Dave Morgan recently posted a rant about deceptive advertising practices. Specifically, he called out a “Continuation Notice” invoice from a media trade newsletter company.… Read the rest
