Many of you (readers of my blog) work in the marketing and media business and are familiar with the Yahoo! and Microsoft Search Alliance. For those of you who aren’t, Yahoo! and Microsoft Search created the Alliance to become a more meaningful competitor in search advertising to Google, the world’s most highly valued media company.… Read the rest
Category Archives: Marketing & Media
The Hype Around Group Buying Web Sites (And Why Costco Is King)
I recently attended a great technology event organized by Battery Ventures, a West Coast venture capital firm. The theme of the event was monetizing the location-based Web. Not surprisingly, group-buying services were a hot topic. Discussion was amplified by the presence of Andrew Mason, founder and CEO of Groupon, a deal-of-the-day Web site, empowered by group buying localized to major markets.… Read the rest
American Express OPEN Partners With Clickable
I’m passionate about the work we do at our startup Clickable. We have a meaningful purpose: to help businesses survive and thrive. And we’re living up to that purpose and changing the world by simplifying online advertising. I’ve been with the team for nearly three years (which is near inception) and I’m proud of what we’ve accomplished.… Read the rest
Do Your KPIs Help Or Hurt Your Business? KPI Litmus Test Reveals The Answer
Key Performance Indicators are metrics that track progress in achieving organizational goals. KPIs typically are tied to objectives, which lead up to corporate goals and strategy. Effective KPIs are simple, easily reported, widely understood and meaningful.… Read the rest
Get Your iPad Out Of My Face
In the past few months, Web-technology pitches and demos have begun to change.
Formerly, live technology demos would require a consensual gathering around a laptop, or a computer monitor mounted on a desk, or a trade-show booth. There was a formality and a definitive commitment of attention involved with these rituals.… Read the rest