I thought I’d share with you details of a fun project we’ve been working on at our startup, Clickable. Actually, it’s more than fun, it’s the beginning of a new chapter for us. Today we announced our partnership and integration with Facebook, resulting in the first live advertising solution to integrate both search and social advertising. … Read the rest
Category Archives: Marketing & Media
My New Weber Grill
My New Weber Grill!
The former owners of our home left us their Thermador natural gas grill for our backyard deck. We got good use out of it over the past four years, though we just parted ways with it. It was manufactured by BSH Home Appliances, a german company, which also is behind the high quality Bosch and Gaggenau brands.… Read the rest
World Video Premiere Of Cast Of Dads
We recorded our first video episode of Cast of Dads during South By Southwest (SXSW), the interactive, music and film festival. Jeff, CC and Brad were together in Austin, so Michael and I joined in via video, from San Francisco and New York, respectively. As you’ll quickly see from the video, we jury-rigged a couple of Macs with video Skype to bring our virtual heads directly to the conversation table.… Read the rest
Earth People To Marketers: ‘Only Straight Talk Please’
Like most people, I don’t like marketing messaging that interrupts, distracts, exaggerates or condescends. Which is frustrating because so many marketing messages do just that — while also being hokey, gimmicky, loud, snarky, aggressive or exotic.… Read the rest
Mobile Device Etiquette For Parents And Kids
“Call me when you arrive so I know you arrived safely,” my concerned parents used to ask when I was a kid. That phrase presumed that the check-in would occur from a destination landline. Today, for a growing number of kids, a check-in might occur via a text message, an email, Twitter, Facebook or Foursquare — undoubtedly via a mobile device.… Read the rest