Passion is at once one of the most influential, misunderstood and undervalued factors that determine business success. I believe strongly in passion for a host of reasons, including its connection to purpose and competitive advantage.
Passion is not addressed often enough in formal business, which is why I was delighted to read John Hagel’s latest think piece on the subject.… Read the rest
For his final story at Businessweek, Stephen Baker probed the world of social-media snake-oil salesmen.
… Read the restThe self-proclaimed experts range from legions of wannabes, many of them refugees from the real estate bust, to industry superstars…They produce best-selling books and dole out advice or lead workshops at companies for thousands of dollars a day.
While I am uneasy about Costco’s recent expansion into casket sales, the discount retailer still rocks. Why? Double-seat shopping carts. The deployment of this simple innovation empowers me to do the weekly grocery and household supply run with both kids, on my own.… Read the rest
I’m not easy to market to. I’m loyal to few brands. I shun most advertising. I’m a jaded consumer. (I think that’s what makes me more effective as a marketer.)
Which is why I love Costco, the wholesale warehouse club. I can get good deals on a huge variety of necessities and luxuries.… Read the rest
One of my strengths as a marketer is my outward focus. I love to evangelize and sell the dream. I love to get out in front of crowds and cultivate inbound advocacy and love. I love driving thought leadership and building a stellar external reputation that greases the skids for products and services to achieve utmost market traction.… Read the rest
