People obsess over the latest flavors and innovations in digital communication and interactivity. I’m talking about everything from new email technologies to social networking tools, even new hybrid interaction platforms like Wave.… Read the rest
Category Archives: Marketing & Media
Here Come The Wiggles (Again)
My “new marketing” friend Joseph Jaffe just posted a video monologue dedicated to the progressive marketing philosophies of The Wiggles, the Australian rock band for pre-schoolers. Joseph and I definitely see eye to eye.
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Are Marketers More Important Than Developers?
In tech startups, marketers are more important than developers.
That’s what one aspiring entrepreneur and software developer told me today in a huddle at Charlie O’Donnell’s NextNY “NYC Media: Meet the Startups†event at Sun Microsystems’ New York City office.… Read the rest
Figuring Out Social Media? The Answer Is Not Advertising
The most recent Advertising Week focused relentlessly on social media. I saw this firsthand as co-emcee of OMMA Global. I also saw it as an attendee of several other events. But for all the excitement and expert pontification, most people are getting it wrong.… Read the rest
Some Bloggers Can Be Bought, But Not Me
I disagree with the FTC’s idiotic new requirements that bloggers must now disclose payola or material exchanges of goods with marketers. I agree with and live by the principle of liberal disclosure on this blog and in my personal life, but I don’t like government meddling in my speech.… Read the rest