Why Video Has Fundamentally Changed

Why has video fundamentally changed? Beyond Internet sharing and distribution — a la YouTube — it’s the ease of creating it.

MAKFilmingatAge12_0001.jpgThis is me shooting with the latest in consumer video-cam technology — in 1987. The Sony 8 weighed one-third as much as me with all the necessary gear, was three times as big as my head, and had an hour of battery life per charge.… Read the rest

Most Agencies & Publishers Fail To Offer Marketers Real Ways To Embrace Social Media

If there was one trend that came on strong during this year’s Advertising Week festivities, it was advertising agencies and media companies jumping on the social media bandwagon.

On the agency side, you had an infinite line of digital, creative and planning agencies making social media the latest add-on to their legacy competencies and services menu.… Read the rest

Advertising Is False, Subliminal, Misleading And Deceptive

Amidst another Advertising Week in New York, where that industry celebrates itself, let’s not forget what online discussion reveals: Advertising is very often described with words like “false”, “subliminal”, “misleading” and “deceptive”.… Read the rest

Comment Of The Week: Len Ellis On Indictments Around The Financial Meltdown

Indictments would make headlines and assure the public that a) villains exist and b) are being punished. The unfortunate truth is that criminality is the smallest contributor the financial industry’s meltdown.

Originally posted as a comment by Len on AttentionMax using Disqus.Read the rest

Job Seekers Beware: Staffing Pros May Do More Harm Than Good

Staffing professionals are not inherently evil.

However, I’ve received many unsolicited calls over the past few weeks from a few questionable ones, representing junior to mid-level job seekers. These reps had a cheap slickness to their voice, opaqueness in their disclosures, and a tendency to do little homework on me, or my company, before calling.… Read the rest