Following also is my latest MediaPost column…
Employee Brands Must Be Part Of Your Search Marketing Strategy
It’s simple: Employees steward personal brands that drive intrigue among customers and other external stakeholders. These employees include senior management, client project leaders, engineers, sales managers and customer service reps, among many others.… Read the rest
I participated today in a CMO discussion on search marketing, hosted by Pete Krainik of the CMO Club. With me were three other heads of marketing, including Bill Muller of iProspect, Robin Caputo of Ciber, and David Cumberbatch of SimpleTuition. (For the record, I’m technically not a “CMO,” but am marketing head for my company.)… Read the rest
The following also is my latest MediaPost column…
Want To Win Customers? Don’t Be Like A Wireless Carrier
As a consumer, I’ve found that wireless carriers are among the most difficult companies to do business with. But as a marketer, their flops underscore live-or-die principles in how to win customers – or how to make them hate you.… Read the rest
I had breakfast yesterday with Dana Todd, chairwoman of SEMPO, and CMO of Newsforce. Disclosure: Dana’s also on my company, Clickable‘s board of advisors. Afterward, she agreed to participate in a short video interview on the state of search advertising, what the recession means, how to staff, and the impact of tools and marketing automation.… Read the rest
Noah Brier pointed me to minimalist Jack Shedd, who calls for a halt to extraneous, self-serving social media debris on Web sites. He says:
… Read the restAt some point, we just started throwing shit in.
So many sites these days are filled with what can only be called “debris”.
