The following also is my latest MediaPost column…
As a media consumer, there’s one thing that has changed dramatically for me in the past two years: the eroding significance of big media brands to the programming I like. Sure, publishers and networks play a major role in the funding, development, distribution and promotion of programming.… Read the rest
I spoke to an organizer of a conference producer yesterday who says the big-tent events are getting tired. I also spoke yesterday to the head of marketing for a big agency who said they’re cutting back and focusing more on specific vertical conferences — and a lot fewer of them.… Read the rest
My friend Francois Gossieaux says we don’t do marketing with social media — social media is what caused the marketing game to change. More specifically:
… Read the restIt is not just a new channel to reach and interact with customers. Not realizing that distinction will result in companies not being able to achieve their business objectives.
My buddy David Berkowitz pinged me on behalf of Time/CNN for its Top 50 Best Web Sites 2008 feature. For those less Web savvy, it’s a great place to find useful consumer and lifestyle sites that also are simple, free and gratify instantly. Those are good qualities!… Read the rest
The New York heat wave has passed, but search advertising is getting really hot! No, I’m not talking about the Google + Yahoo – Microsoft deal! I’m talking about our SEMPO New York Meetup Group for search marketers and technology companies!… Read the rest
