My CEO sparked a group email discussion last week by asking two questions:
… Read the rest
- What are the three biggest opportunities for growth for brands to leverage interactive/digital marketing?
- What are the three biggest challenges needed to overcome to facilitate growth?
Following also is my latest MediaPost column…
There’s No Such Thing As Free!
April 4th, 2008 by Max Kalehoff
Free is the next big thing, according to Chris Anderson, editor of Wired and author of “The Long Tail.” In a recent Wired cover story, a preview to his impending book, called “FREE,” Anderson says that the Web represents an extension of the media business model to numerous industries.… Read the rest
Today in Twitter, Steve Rubel pointed to Mitchell York’s “Less Is More” advice for presenters. In less-is-more fashion, Mitchell offered five concise tips. One really jumped out at me, although it was buried at number-four in the ranking:
… Read the rest4.
Clickable (my company) recently teamed up with David Fall, vp of product management at DoubleClick/Google, as well as Sara Houlebek, free agent consultant and SEMPO Board member, to form the Search Engine Marketing Professional Organization New York Working Group.… Read the rest
At the recent OMMA Hollywood interactive conference, my friend Henry (aka BlogAds) Copeland snagged my video camera and got some footage of me with the legendary, pioneering gossip blogger Perez Hilton. Stupid video, but I have bragging rights now.… Read the rest
