The following is also my latest MediaPost Spin column…
Ad Agency Gets Web 2.0! Can It Be True?
March 28th, 2008 by Max Kalehoff
Let’s face it. Ad agencies don’t get Web 2.0. Nor do they get the so-called “living Web.” Not only that, agencies seldom present themselves with any pride.… Read the rest
Brian (aka @bmorrissey on Twitter) Morrissey wrote a great story for Adweek on social-media metrics. As I underscored in an interview with Brian for this story: “It’s still in its infancy,” and “Marketers are trying to bridge the divide of what the metrics mean and then put them into action.”… Read the rest
Following is also my latest MediaPost Spin column…Â
Machines Threaten Advertising Grunt Workers
March 21st, 2008 by Max Kalehoff
According to Garry Kasparov, the former world-champion chess player, the British mathematician Alan Turing envisioned the yet-to-be-invented computer playing chess and beating the human world champion.… Read the rest
Following is also my latest column in Mediapost.
Stubborn Customers Shun The Greatest Product Innovations
March 14th, 2008 by Max Kalehoff
If you follow my column, blog or Twitter updates, you know that I recently canceled my bundled Internet-television-phone service with Cablevision.… Read the rest
My Grandfather, Alfred Norbury Brown, died this past Saturday at age 93. He had his quirks, but always was one of my favorite people. He embodied curiosity, drive and authenticity. We shared a love for sailing, and a common obsession with practicality. He also was a pioneer in social media — far before there ever was an Internet.… Read the rest
