Following is also my latest MediaPost Spin column.Â
Twittering Journalist Offers Wisdom To Advertising Flacks
March 7th, 2008 by Max Kalehoff
If you work in the online advertising industry, you’ve probably heard of veteran journalist Brian Morrissey.… Read the rest
I’ve been a fan of Technorati for a long time. Having been an early exec at Nielsen BuzzMetrics (aka Nielsen Online), I was long envious of Technorati’s success as a currency of the blogosphere — both in calling market size (number of blogs indexed) and popularity (number of inbound links to any blog).… Read the rest
The following is also my latest MediaPost Spin column…
Ignorant Customers Happier With Their Choices
February 29th, 2008 by Max Kalehoff
The less your customers know about what they bought, the happier they’ll be.
That’s according to researchers at the University of Iowa, who recently announced new research suggesting that people who have only a little information about a product are happier with that product than people who have more information.… Read the rest
I’m in Santa Clara and the immediate Bay Area vicinity this entire week for SMX Search Marketing Expo and a bunch of meetings with Clickable partners and advisors. If you’re around and would like to meet, contact me here.… Read the rest
Massive hype is surrounding Sony for winning the so-called hi-def DVD format war. The movie studios and distributors sided with Sony Blu-Ray, and rival Toshiba announced immediately it would stop producing its HD DVD players. While standardization will be welcomed by the movie industry to help inject some life into a stagnant market for movie DVD’s, this advancement is much ado about little.… Read the rest
