Seth Godin expresses dissatisfaction with marketing-centric terms, where a person is defined by the marketer, not the other way around. This includes the words “prospect” and “target”. He then asks: “Isn’t it interesting that there isn’t even a name for someone who doesn’t yet have a relationship with the marketer?”… Read the rest
Category Archives: Topics
Great Marketing Comes With A Smile
The following is also my latest MediaPost Spin column.
Great Marketing Comes With A Smile
February 15th, 2008 by Max Kalehoff
We all know the difference between interactions where someone smiles versus when someone does not. When people smile, the experience more often than not is pleasant, if not enjoyable.… Read the rest
Social Media Is The New Core Competency of Search Marketing Underworld
I’ve bookmarked Sphinn as my homepage for the past couple months. Sphinn is Danny Sullivan (of Search Engine Land)’s Digg-like news-voting site for Web and search marketing, and is geared to the advanced crowd. Sphinn certainly exposes some valuable articles, but I find it interesting the high frequency of top-voted articles around social media and its application for search-engine optimization (SEO).… Read the rest
Looking For A Good Web Shop
We’re on the verge of a big Web initiative at my new startup, Clickable, and I’m seeking a Web development shop to partner with me, our UI team and engineers. If you have experience in progressive, innovative Web design, including deep competency in community, I’d love to hear from you.… Read the rest
An Abundance of Information Creates a Poverty of Attention
My mad-scientist friend and early career mentor Len Ellis started a blog. (Len’s first post was in October 2007, but I didn’t discover it until now.) He opens up:
… Read the restTo blog or not to blog is no longer a question if you’re reading this sentence.