Why Google (Search) Trends Is Important

 

Google just released Google Trends, a new public search-term query trending tool. The release of this will draw increasing notice of the value of search as a source of consumer insights and trends. While Google Trends is very, very, very far from being a serious market research tool, it is free and accessible and will give many people a better idea why search data are so important to mine.Read the rest

Hollywood Friends Rally Around Tom Cruise

The freak story gets freakier. Reuters reports on Hollywood’s pandering to Tom Cruise:

LOS ANGELES (Reuters) – In a rare public show of support for a beleaguered star, some of Hollywood’s top executives rallied to Tom Cruise’s side on Wednesday as a new poll suggested his odd behavior in recent months may have cost him millions of dollars at the box office.

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Nielsen BuzzMetrics Is Hiring!

How would you like to work alongside me and a bunch of other people smarter than me, to help define a burgeoning industry we call consumer-generated media measurement? My employer, Nielsen BuzzMetrics, is hiring. We’re looking for an ambitious, hard-working New York-based junior marketing manager with two years of relevant experience.Read the rest