PR Pros Beware: Don’t Disregard Consumer-Generated Media

I spoke at a Conference Board corporate-communications confab today with Vickee Adams, media guru from Hill & Knowlton. We did an old-school-meets-new-school workshop, with Vickee the established media relations and PR counselor and me the enthusiastic new-media guy, underscoring the power of consumer-generated media and the dichotomy with search engines, brand reputation and stakeholder relations.Read the rest

Media Agencies in Danger of Becoming Obstacles, Not Enablers

AdAge’s (smart) Jonah Bloom opines today:

Media agencies, potentially the best and most important partners a marketer can have in today’s increasingly complex media world, are in danger of becoming an obstacle to the right deals rather than an enabler.

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My Adventures In MySpace…Chapter 5…How Big Is MySpace?

How big is MySpace? Pretty damn big and it continues to grow fast! The folks over at Hitwise sent me this chart, which trends the market share of U.S. Internet visits to some of the largest Web domains. MySpace is the dark blue line; the others are Google, Ebay and Yahoo.Read the rest

My Adventures In MySpace…Chapter 4…From Single To Swinger To Married

  (A MySpace Advertisement)

This morning I spent a little time expanding my profile on MySpace. I found out that my marital status was set to default: single. I also discovered that I had the option to select a sexual orientation, hmmmmmm…Bi, Gay, Straight, Not Sure, No Answer?Read the rest