Motorola Patents Electric Shock Alerts

MobileTracker reports that:

Motorola has patented a novel approach at getting your attention–a mild electric shock. Unlike vibration alert systems that are standard today, the new Motorola shock technology is completely silent. A small pad that contains electrodes is fastened to the skin and is wirelessly triggered by the mobile phone.

Read the rest

My Adventures In MySpace…Chapter 3…The Epitome of Urban Culture

(A MySpace Advertisement)

Yesterday, I joined UniWorld Group to conduct an all-day urban culture workshop with about 100 marketing executives from a major Fortune 500 CPG company. What was I doing at an urban culture workshop? You noticed that I’m no urban expert, and I’m as white as they come?Read the rest

The Problem with Consumer-Generated Media: The Consumer Generates It

(Warning: Long, Passionate Post Ahead)

I adore and deeply respect Nigel Hollis, chief research guru at market-research firm Millward Brown – for he’s smarter than me, and has a lot more experience and gray hair. But I disagree with his view on consumer-generated media, especially in context of the recent Chevy Tahoe viral marketing campaign, which provided Internet users with add-water-and-stir templates to create their own television commercials.Read the rest