Owning a direct, one-to-one connection with the right consumer is the holy grail for consumer brand marketers. In spite of this, the rise of social media has prompted consumer brands to shift their CRM focus from owning to renting consumer connections.… Read the rest
Category Archives: Topics
How To Catch And Release A Great White Shark
I love the work that Ocearch is doing in tagging, tracking and studying great white sharks.
The Ocearch Global Shark Tracker is pretty cool as well. You can pick any shark and view its global movement since being tagged with the satellite tracking device. … Read the rest
Introducing Beardvember
Just kidding.
Thanks to all who contributed to my Movember campaign to help raise funds and awareness for male cancer research.
I hope I made you proud with my nasty truck-driver mo.
It’s now gone, but you can cherish it in the accompanying moshot.… Read the rest
How To Avoid Fraud When Shopping Online
As part of the Digital Joneses Study, Trend Micro provided our family with $200 in American Express gift cards to spend online for the holidays. (My family is participating in this year-long program, which brings together bloggers and their families to “examine issues affecting individual members of a modern, digitally-connected household.)… Read the rest
Support My Campaign For Male Cancer Research
I’m not sporting this nasty truck-driver mo’ for nothing.
Please donate to my Movember campaign. Time is running out.
Visit my Movember page to DONATE NOW.
Even $5 would help!
PS: My uncle died a few years ago from prostate cancer.
I suppose I may be at risk at well, thanks to genetics.… Read the rest