When I worked at a large communications agency early in my career, I found it odd when heralded “creatives” were automatically assigned to generate ideas for client challenges. Conversely, I also thought it odd that some clients had a knee-jerk reaction to outsource so much creative thinking to an agency in the first place, when the client organization was filled with incredibly smart and creative people.… Read the rest
Category Archives: Topics
Model Rocket Launch
We hired Mad Science as the entertainment for Julian’s sixth birthday party.
After making homemade green slime in our dark basement, the scientists’ finale was to launch model rockets in our backyard.
It’s awesome watching the reactions of 21 kindergartners as Julian presses ignite.… Read the rest
Telephone Research Is Biased, Not Online Research
Is online research valid? Could it be even more valid than other traditional techniques?
The answer to that question lies partly in Nate Silver’s analysis in The New York Times of the accuracy of dozens of major polls predicting the outcome of the last presidential election.… Read the rest
As Power Restores In New York, Let’s Keep Focused On What Matters
I was surveying the damage around Pelham one evening, a few days after Hurricane Sandy struck the New York region.
I had to use a flashlight to navigate dark streets cluttered with downed trees and loose power lines.
It got me to thinking…… Read the rest
Mustache Season Arrives, It’s Movember 2013
Movember has officially begun, the worldwide campaign to raise awareness and funding for male cancer research.
Check out my baby-smooth face in this picture, because pretty soon it’s going to be rough and ugly with the baddest truck-driver mustache you’ve ever seen!… Read the rest