Super Bowl 2012 Digital Advertising Trends

Super Bowl XLVI TrophySince 1999, I’ve found myself in digital advertising analysis around the Super Bowl.

At Media Metrix and comScore, we focused on website traffic.

At Nielsen BuzzMetrics (aka NM Incite), we focused on blog buzz.

Now at Clickale, for Super Bowl XLVI, we focused on integration of TV ads with Facebook, Twitter and YouTube.… Read the rest

Email Closings

If you want your written correspondance to make maximum impact on an individual, the handwritten letter is always best.

John Hancock

File this in my list of personal pet peeves and subtle ways that business people frequently make themselves look stupid…

I received a follow-up email last week from a salesperson hoping to sell me his company’s business software.… Read the rest