Despite hype over every new social media channel, I’m more convinced than ever that email is the mother of all digital communications channels, especially when it comes to interpersonal exchange. It is reliable for mission-critical communications, while also acceptable for casual and marketing purposes.… Read the rest
Category Archives: Topics
Who Owns Your Homepage?
Who owns your company homepage? The answer matters because it could make or break your business.
This week AOL appointed former NBC Universal exec Chris Grosso to the newly created post of “general manager of the Homepage.”
I was intrigued by this announcement.… Read the rest
Soccer Dad
My three-year-old son started in the Kinderkickers soccer league last week.
When you live in a small town like ours, the event resembles a barn raising.
Families arrived out of nowhere and assembled around the soccer field to cheer on their sons, daughters and grandchildren.… Read the rest
Technology’s Unintended Consequence: The Elusive Worker
Marketers often struggle with the “elusive consumer” — a term used to describe the increasing difficulty of targeting potential customers and capturing their diffusing attention. Now it’s time to meet the “elusive worker.”… Read the rest
Back From Vacation
While I was definitely in the office the past few weeks, many of my peers from the Cast of Dads podcast were on vacation. After a three-week hiatus, we’re delighted to release episode 30, Back From Vacation. In addition to covering vacation highlights, we covered other important dad subjects, like:
Listen To Episode 30, Back From Vacation
- Getting your kids to lose the pacifier.