With so much business, money and ego surging into social media, there’s an inherent race to become the biggest — and fast.
That’s true whether you’re with a social network, a business, or even if you’re a single user.… Read the rest
Category Archives: Topics
Potty Training
With two toddlers, potty training is a prevalent topic in our house these days. For parents and toddlers, it’s one of those topics that is loaded with excitement, expectation, mystery, discovery, fear, happiness, accidents, conflict and maturation.… Read the rest
Search Marketers Poised To Dominate Exploding Growth Of Social Media Advertising
There probably isn’t a single advertising or marketing communications agency today that hasn’t checked the box on “social media marketing.” Can you think of one that hasn’t? No? Didn’t think so.
With so many agency disciplines and the absence of meaningful advertising platforms on the social networks, most agencies have been building social-media marketing (SMM) capabilities around “earned media” tactics.… Read the rest
Magic Carpets
We had our three-year-old son’s parent-teacher meeting this morning. All went fine, though I walked out with a new appreciation for rugs.
Indeed, rugs are important. They introduce color and texture to the ground surfaces we live in and walk on.… Read the rest
When Media Unbundle From Physical Devices And Become Infinite And On-Demand
You know you’re old when your three-year-old picks up an old cassette tape recorder you have lying around, and asks: “Daddy, what is this?”
But wait, it gets worse. I explained to my son Julian, “It works like an iPod.” So he asked, “But how does it work?”… Read the rest