“Call me when you arrive so I know you arrived safely,” my concerned parents used to ask when I was a kid. That phrase presumed that the check-in would occur from a destination landline. Today, for a growing number of kids, a check-in might occur via a text message, an email, Twitter, Facebook or Foursquare — undoubtedly via a mobile device.… Read the rest
Category Archives: Topics
How To Make Cheeseburgers
I’m not a master chef, though I have some basic cooking skills I picked up while working in French restaurants when I was younger. I don’t apply these skills professionally, though they come in handy in our attempt to raise healthier kids and form a tighter family bond through satisfying meals. … Read the rest
Mother Nature
The Northeast got clobbered this past weekend with a storm that brought steady rain, floods and wind gusts up to 80 mph. In our New York City suburb of Pelham, we have a lot of massive, old trees — oak, pine and other. While picturesque, they become vulnerable and hazardous in high winds.… Read the rest
Bruce Ertmann On Customer Satisfaction And The Net Promoter Score
I recently posted about the growing hype in marketing circles around customer-satisfaction and the Net Promoter methodology. Developed by Fred Reichheld, Net Promoter is a loyalty metric and a discipline for using customer feedback to support business growth and profitability.… Read the rest
Brands: Beware Of Slimy SEO Middlemen Meddling Through Social Media
If it’s your job to promote and protect your brand reputation, then you should beware of slimy SEO middlemen that meddle in social media and customer relationships.
Most brand managers are aware of the risks of engaging in “black hat” and “gray hat” SEO tactics.… Read the rest