I had a good meeting yesterday with the child-safety product group from Symantec, the Internet security software company. They shared an aggregation of research that underscores the naivety of too many children when they use the Internet (i.e.,… Read the rest
Who enforces discipline on the children in your household? That’s a tough issue, at once critical to child development, safety and family sanity. It’s something every parent can relate to, though each family case and approach is unique.… Read the rest
If you read this blog, you know that I work as the vice president of marketing at Clickable, an exciting New York startup. Our purpose is to help businesses survive and thrive by simplifying online advertising success. It’s an awesome place to work because we passionately believe in our purpose, and have an incredibly talented team working hard to change the world.… Read the rest
According to Reuters, Cablevision’s 3 million New York-area customers lost broadcast signals of local station WABC-TV in the early hours of Sunday because the cable operator and the TV network were unable to come to terms. This corporate PR battle is is being played out amidst the highly anticipated Oscars award show, depriving those 3 million New York-area customers of Hollywood cultural enrichment.… Read the rest
Most companies spend a lot of time and money trying to market and communicate effectively to external stakeholders. Product marketing professionals strive to get the product-to-market positioning just right. Branding and advertising people strive to make the message relevant and spreadable.… Read the rest
