The latest in the Sony DigiDads program is called 100 Faces of Fall – a photo project using DSLR-A330 and Cyber-shot DSX-TX1 cameras on loan (no payola) from Sony. The project originally was called 100 Faces of Summer, but was rebranded as the implementation pushed into autumn.… Read the rest
I disagree with the FTC’s idiotic new requirements that bloggers must now disclose payola or material exchanges of goods with marketers. I agree with and live by the principle of liberal disclosure on this blog and in my personal life, but I don’t like government meddling in my speech.… Read the rest
We had a packed house last week for Clickable‘s Interesting Cafe, featuring Fred Wilson, managing partner of Union Square Ventures and author of A VC. Fred’s talk was on what makes the NYC startup sector so great. (Clickable is a proud NYC startup, so we were delighted with this topic.)… Read the rest
The target victim of thousands of advertising impressions per day, my brain has adapted by subconsciously filtering out 99 percent of them. It’s a survival mechanism.
Which ads penetrate me? As far as I can tell: Ones that I ask for. Ones that offer a solution when I have a specific problem.… Read the rest
In the past week, I’ve emceed a major marketing conference and delivered feature presentations at three other events. Additionally, with Advertising Week in full effect, I’ve been on the receiving end of some of the best and worst presentations of my life.… Read the rest
