Advertising agencies typically don’t have R&D embedded in their playbooks, budgets or DNA. They’re hardwired to favor what’s worked in the past. They have incentive structures that thwart long-term employee and client loyalty.… Read the rest
Category Archives: Topics
The Wiggles Can Teach Marketers A Thing Or Two
One of the unfortunate turnoffs of big entertainment acts is the accompanying rules that forbid audience recording or broadcasting. Such policies cast a negative tone even months before the event. Consider the ubiquitous “NO CAMERAS/VIDEO/RECORDER” warnings that boldly talk down to fans on Ticketmaster-issued tickets.
Sippy Cups
If you’re not a parent and don’t know what a sippy cup is, I assure you it’s an awesome invention. It’s a spill-proof drinking device that helps teach toddlers how to drink and handle liquids in cups. It helps parents ween toddlers off bottles, while boosting confidence.… Read the rest
Usability Pain
If you’ve been following my tweets for the past month, you’ve endured (sorry) my complaining over my malfunctioning MacBook Pro. For the past two years, it’s been a great machine: dependable, never crashes, fast, good for photo and movie editing, great for video chatting and Web apps — AND well-designed.… Read the rest
Truly Great Marketing Stems From Strong Culture
I frequently preach to my peers at Clickable that the marketing team is NOT the “marketing business unit.” Rather, the marketing team IS the entire company and our external stakeholders. We all contribute to the product, experience and culture that forges our reputation and business success.… Read the rest