I recently accepted an invitation to meet with the CMO of an Internet analytics firm for a briefing and demo of her company’s flagship dashboard product. It was interesting, but the demo and presentation flow had flaws that overshadowed promising aspects of the product.… Read the rest
It’s been about two years since I left the social media measurement space as startup marketing guy at the company most consider the pioneer and leader. While now immersed in the search-technology world, I enjoy keeping up with social media measurement for several reasons: It’s fascinating.… Read the rest
This year marks the 25th anniversary of Tetris, perhaps the simplest, and most addictive and ubiquitous computer game of all time. Journalists, academics, bloggers and fans of computer gaming, media and pop culture have exploited the celebration with an abundance of coverage and interviews with the game’s inventor, Russian mathematician Alexey Pajitnov.… Read the rest
What do you think of Bing, Microsoft’s new search engine? I just completed a seven-day test of Bing as my default search engine. I was impressed, and will continue to use it for image search and occasional product research. I’ll also continue to check back over time to see how the Bing team innovates and improves following its big June launch.… Read the rest
I recently had breakfast with David Churbuck, a wise friend, who’s the head of digital marketing at a large computer and electronics manufacturer. He left me with a zinger quote that stuck to my brain like Super Glue. To paraphrase David and protect the guilty:
… Read the restDetails and presentation matter.
