Topics – Page 9 – AttentionMax

Speakers, Evangelists, Gurus, And Ninjas Need Not Apply

Please, no offense to any of my friends who are genuine speakers, evangelists, gurus and ninjas.… Read the rest

9 Reasons Why Adults Must Listen To Kids

Many adults don’t listen to kids, because they’re kids. But then, at some arbitrary point on the way adulthood, adults start listening to those people who were once kids. Dave Winer observed the idiocy of that.… Read the rest

Thankful For My Pile Of Wood

I’m a simple guy. I have seasonal, primal interests.… Read the rest

Hard Enough To Find People With Personas, Now Brands Must Have Them Too

Consumer brands often develop big brand bibles, but they are largely ineffective at helping companies navigate social media. That is because they lack authentic personas, like people have. Yet shifts in the media and advertising landscape are creating a growing urgency for brands to have well-defined personas.… Read the rest

Erwin Ephron

I learned a few weeks ago from Joe Mandese that Erwin Ephron had passed away.… Read the rest