What happens to the business of digital media when emphasis shifts from targeting content to targeting audiences via scientific aggregation and optimization? The short answer is: it’s complicated.
To drive some clarity around this question, I moderated the “The New Science of Advertising” panel at the recent OMMA Global Hollywood conference.… Read the rest
Baby Celeste caught a bad cold while I was away earlier this week on the West Coast. Wednesday night, following my return to New York, it got worse. Her coughing was so intense it would occasionally transition to mild choking and heavy breathing. Laura and I let her sleep in our bed so we could monitor her throughout the restless night.… Read the rest
Whether through hype or genuine disruption, advertising is one industry where science, math and optimization sit center-stage. To advance this conversation, I’m moderating an executive panel at OMMA Hollywood on Monday to probe the validity and ramifications of digital audience aggregation and targeting in the advertising business.… Read the rest
If you’re easily offended, please don’t read any further. Hard science sometimes veers into the discomfort zone of many…
The New Scientist journal reports on new research from the University of Naples Federico II in Italy, concluding that “fart molecules” could become “the next Viagra.”… Read the rest
I don’t understand why reporters still automatically conclude problems and crisis when people use brands in unintended ways and then share their experience with others. People have done that forever.
This time it’s Advertising Age announcing foul play over a few kids that posted online videos of themselves demonstrating how you can inhale and then exhale powdered sugar from Smarties candies, creating a cigarette-like smoke cloud.… Read the rest
