Stephen Baker, senior writer at BusinessWeek, was the featured guest last week at Interesting Café, one of our culture events at Clickable. Pulling themes from his new book, the Numerati, he shared how a powerful new endeavor — the mathematical modeling of humanity – is transforming every aspect of our lives.… Read the rest
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What Are Your Best Interview Questions?
One of my startup‘s board members, Albert Wenger, said: “As long as there are one or more major positions or functions in a company that are not filled with or run by great people, it will be a drag on the effectiveness of everybody else.”… Read the rest
Please Be Insensitive
Web guru Dave Winer said:
… Read the restWhen I needed heart surgery in 2002 and the doctor told me my life was over if I didn’t get it, you might say he was being insensitive, but he was telling me something that I knew was true that I needed to hear. Three days later after the surgery, recouperating, the surgeon told me if I resumed smoking I would be dead in three years.
Making Advertising Profitable For Your Business
At Clickable, my startup, we dedicate ourselves to creating the simplest path to profitability for online advertisers. At the heart of that is goal-based advertising, an approach where businesses define their goals, track their successes, assign economic value to those successes, and then optimize continuously.… Read the rest