Do you like speaking with humans or inanimate objects?
I think most people prefer to speak with humans, and that’s especially true when it comes to interacting with companies. In fact, customers get frustrated when companies limit or dehumanize interaction, especially when product or customer service is involved.… Read the rest
When I joined upstart Clickable in 2007, I said that passion and innovation were among the core reasons for my move. I was part of one amazing team (BuzzMetrics) that made a meaningful impact and was acquired by Nielsen, and I was ready to do it again with another amazing band.… Read the rest
I recently video interviewed Frank Rose, contributing editor at Wired, following a discussion he led at Clickable. Frank spent the past decade writing about the changes digital technology has wrought on media and entertainment. He started out covering the Lower Manhattan punk scene of the ’70s for The Village Voice, chronicling the emergence of Patti Smith, the Ramones, and Talking Heads.… Read the rest
The Super Bowl is perhaps more famous for its ability to lure marketers to shell out record dollar amounts to purchase audience attention and anticipation in hopes of transforming television ad campaigns into consumer demand.… Read the rest
Last year a friend emailed me a Web site link with instructions on how to make a cheddar bacon log, a concoction of crispy, woven bacon and melted cheddar cheese. Woven bacon? Brilliant idea! When I learned about the cheddar bacon log, I swore to Laura I’d make it some day for us.… Read the rest
