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I recently expressed disagreement with Forrester Research’s headline that most consumers don’t trust corporate blogs.… Read the rest

Forrester Research Gets It Wrong By Saying Corporate Blogs Aren’t Trusted

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Josh Bernoff, an analyst at Forrester Research, just sent me his latest report on corporate blogs. He pegged his write-up to a U.S. consumer survey whereby participants scored corporate blogs low on trust:

Corporate blogs rank at the bottom of the trust scale with only 16% of online consumers who read them saying that they trust them.

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