Twitter now is fully a part of a marketer’s universe. But it should not rule out other social media venues when seeking deep customer sentiment.
Serendipitously, I met with two CEOs last week to talk about their ventures in text-mining and social media analysis.… Read the rest
Have you ever considered using your OWN NAME in a vanity short URL (like this: maxkalehoff.com/yQTeX4)?
Thanks to the global proliferation of messaging services like Twitter and SMS, and a recognized value of character efficiency, URL shortening has gone mainstream.… Read the rest
I’ve been fascinated with the long-unfolding analyses of the disaster of Air France Flight 447. It’s a riveting story about human error, leadership failure and physics. But it also underscores how technology and automation — in the spirit of safety and productivity — can have the unfortunate outcome of preventing people from gaining the experience and sensitivity required to take command during abnormal situations.… Read the rest
Facebook’s Open Graph API allows websites to draw information about people, photos, events, pages and other objects — and their relationships between each other. Companies increasingly are luring users to opt into their Facebook-connected apps that offer access to valuable content or some other service.… Read the rest
It’s Sunday morning and the eye of Irene — downgraded from hurricane to tropical storm — just passed through our area north of New York City. Fortunately, early reports indicate there weren’t too many deaths on the entire East Coast (less than ten from reports I’ve seen thus far).… Read the rest
