Cheap Headsets That Let You Control Technology With Your Mind

Emotive Mind-Reading Headset

The New Scientist reports that cheap headsets that let you control technology with the electrical signals generated by your firing neurons will go on sale in coming months.

Researchers have developed systems that read brainwaves – in the form of electroencephalogram (EEG) signals – in order to help people suffering from disabilities or paralysis control wheelchairs, play games Movie Camera, or type on a computer.

Read the rest

Why Inventing Matters

The best and most inspiring ideas often come from people outside your periphery. That’s why we hold Interesting Café at our startup, Clickable. It’s a community discussion led monthly by a different interesting person, who provokes and shares wisdom through a personal story.… Read the rest

A Note About Tracking Cookies

The Wall Street Journal’s All Things Digital recently served me an unexpected banner across the top of the blog’s entry page titled “A note about tracking cookies.” It said:

Some of the advertisers and Web analytics firms used on this site may place ‘tracking cookies’ on your computer.

Read the rest

Science In Advertising: Legite Or Snake Oil?

Whether through hype or genuine disruption, advertising is one industry where science, math and optimization sit center-stage. To advance this conversation, I’m moderating an executive panel at OMMA Hollywood on Monday to probe the validity and ramifications of digital audience aggregation and targeting in the advertising business.… Read the rest