Is online research valid? Could it be even more valid than other traditional techniques?
The answer to that question lies partly in Nate Silver’s analysis in The New York Times of the accuracy of dozens of major polls predicting the outcome of the last presidential election.… Read the rest
This Halloween was almost nonexistent in our New York City suburb, as the entire region was recovering from the aftermath of Hurricane Sandy. In fact, the mayor officially cancelled trick-or-treating due to all the downed trees, loose power lines and dark streets and sidewalks.… Read the rest
Facebook advertising budgets for consumer brands in recent years often were guided by goals like “become social,” “grow presence,” and “acquire fans.”
As 2013 planning cycles approach, brand marketers and media planners must advance to more accountable goals.… Read the rest
Who said mobile check-ins were just for humans?
They also work well for sharks, including great white sharks.
Great white sharks?
Yes. As a lifelong offshore sailor, I have a fascination and paranoia of the ocean’s ultimate apex predator.
Which is partly why I’m so amazed by the work of OCEARCH, a nonprofit organization that conducts “unprecedented research” on the ocean’s giants.… Read the rest
In today’s digital marketing world, Facebook, Twitter, LinkedIn, YouTube and Pinterest have become a powerful identity and communications grid that establishes intelligent connections between marketers and their prospects and customers.
It is crucial to understand how social connections overlap with your internal prospect and customer databases, how these segments differ, and how they can affect business outcome.… Read the rest
