One challenge I hear (and frequently observe) in early-stage companies is: “How do you get marketing, sales and account services to work together?” Similarly, “How do you overcome conflict between these different groups?”… Read the rest
Specify The Problem You Are Solving
Board members and CEOs of marketing and tech startups often ask me to provide informal feedback on their product marketing and positioning. That’s what I do! 🙂
I usually volunteer a couple sessions like this every week. This often includes a blink test on the website, a sales presentation and a product demo.… Read the rest
Failure In Perspective
I had an amazing birthday celebration today, along with my wife and daughter, who share the same birthday. (My son’s birthday is in November but we include him equally in all the July 23 festivities.) I’m thankful for my health and my family.… Read the rest
Marketers Guide To Facebook #Hashtags
Facebook has adopted the #hashtag, a form of metadata that provides a means of grouping messages, which can then be searched and aggregated. Most associated with Twitter, hashtags typically comprise a word or phrase prefixed with the # symbol.
This is a big deal for Facebook.… Read the rest
Do You Pay Your Interns?
The controversy over unpaid internships continues to swell.
U.S. District Judge William H. Pauley III in New York recently ruled that Fox Searchlight Pictures violated minimum wage and overtime laws by failing to pay interns who worked on the 2010 movie “Black Swan.”… Read the rest