Have you ever wondered why your friends Like specific brands on Facebook?
It’s because they actually like those brands — less so because of coupons, giveaways or other enticing offers.… Read the rest
Keep Your Content Marketing Focused On Revenue
Content marketing is the wonk word du jour.
Conventional wisdom — at least according to the “Content Marketing Institute” — is that traditional marketing doesn’t work because prospects are shutting off those channels. To reverse this trend, marketers supposedly need to create engaging content that drives profitable action.… Read the rest
Execs Who Only Do Strategy Are Lame Dinosaurs
If you’re an exec who only does (or only wants to do) strategy, they you’re a lame dinosaur!
Rising professionals face a big conflict: putting one foot in the clouds while keeping the other in the trenches.
When you excel as a practitioner, your success lands you in managerial and administrative roles.… Read the rest
Monster Truck Father’s Day
Laura and the kids are pretty good about orchestrating Father’s Day surprises filled with Americana.
Last year it was a trip to Medieval Times, but this year was a trip to Monster Jam, a live monster-truck sporting event, at Giants Stadium in New Jersey.… Read the rest
Fun After The Funeral
Dying and funerals are not fun.
But it’s beautiful when people can unwind, be thankful and enjoy each other after a funeral.
I just went to one of those celebrations…… Read the rest