Tiffany filed a lawsuit against Costco this past Valentine’s Day, claiming the membership warehouse club sold diamond engagement rings falsely marketed in stores using the Tiffany name. (The coincidental timing is likely a publicity tactic.)… Read the rest
Marketing communications people are inherently good at promoting things, including their work and themselves. They’re seldom shy to claim more than their fair share of credit when things go well.
Even a loose association to success — without overt claim — creates an aura of self-attribution.… Read the rest
Low-cost tools and technologies have made the masses of b2b marketers more prolific in creating content than ever before.
For example, visualization tools empower marketing to quickly manufacture colorful infographics and illustrations. Marketing automation systems empower marketers to send dynamic email drip campaigns tailored to individuals and their behaviors, at scale.… Read the rest
The Super Bowl is one of the few television events where people are more likely to tune in to the ads as entertainment, versus ignoring or skipping the ads. It’s a water cooler on steroids.
Beginning in the late 1990s, the marketing industry has looked to the Internet as a pillar of the Super Bowl advertising extravaganza.… Read the rest
Facebook announced a new beta product called “Graph Search,” which CEO Mark Zuckerberg positioned as a “pillar” alongside Timeline and News Feed. This was a carefully orchestrated announcement with lots of hype and subsequent punditry.
While the announcement focused primarily on features for users, one unanswered question is: What does Facebook Graph Search mean for consumer brand marketers, whom Facebook is working hard to court?… Read the rest
