Tracking Great White Sharks

Mary Lee Great White SharkWho said mobile check-ins were just for humans?

They also work well for sharks, including great white sharks.

Great white sharks?

Yes. As a lifelong offshore sailor, I have a fascination and paranoia of the ocean’s ultimate apex predator.

Which is partly why I’m so amazed by the work of OCEARCH, a nonprofit organization that conducts “unprecedented research” on the ocean’s giants.… Read the rest

Selecting Better Marketing Technology Partners Through Better RFPs

Drive-Thru Tacos MenuOver the past 15 years, I’ve served on both the client and provider side of evaluations and Request For Proposals (RFPs) for emerging marketing technologies and services. These days, I spend a lot of my time on the RFP receiving end for enterprise social marketing technologies.… Read the rest

The Gripping Tale Of An Enslaved White Man On The Sahara Desert

Skeletons On The ZaharaI love maritime history.

I love how ships and the sea so heavily influenced — and continue to influence — the world around us.

Maritime non-fiction reading satisfies my craving for a time when men were really men — not softies like most men today, with their smart phones, tablet computers, paper cuts, cubicles, facial lotions and pedicures.… Read the rest

Value Of A Facebook Fan

Facebook Like IconIn today’s digital marketing world, Facebook, Twitter, LinkedIn, YouTube and Pinterest have become a powerful identity and communications grid that establishes intelligent connections between marketers and their prospects and customers.

It is crucial to understand how social connections overlap with your internal prospect and customer databases, how these segments differ, and how they can affect business outcome.… Read the rest