Fan generation is perhaps the most common goal for advertising on Facebook. In fact, Facebook itself recommends always-on fan-generation campaigns through its Marketplace ads, while using its Premium ads for other time-sensitive spot campaigns.… Read the rest
In lieu of the Chick-fil-A religion uproar, which was blown far out of proportion and followed with the company’s PR chief suffering a lethal heart attack, I thought I’d share this one…
A hopeful intern candidate sent me his resume last week with a cover letter that closed with “And God Bless”.… Read the rest
“Wow, your Facebook News Feed is filled with pictures of your friends’ kids!” said my 26-year-old brother-in-law after glimpsing my phone’s Facebook News Feed.
I never thought of my Facebook News Feed as a mecca for pictures of my friends’ kids.… Read the rest
The family truckster is packed up and ready to head home from Sea Isle City, New Jersey. All good things eventually come to an end.… Read the rest
I commute to, and work in, New York City.
It’s not the densest city in the world, but more than eight million people sure make it feel like that way.
And when that many pedestrians navigate crowded streets, train stations, subways, sidewalks, retail stores, restaurants, elevators, parks and paths, it’s important that they pay attention.… Read the rest
